Tool 01Demand Gen ROI Calculator
See what your paid and organic demand gen is really returning.
Get blended and channel-level CPL, CAC, pipeline value and ROI.
- Snapshot without signup
- Runs in your browser
- PDF of the full breakdown
Channel01/02
Paid
Search, display, video, retargeting & social audiences. Budgets shift across channels based on live performance data.
Channel02/02
Organic
Compounding brand equity, organic search, and direct discovery across the buyer journey.
Engine // AttributionLive run
Blended snapshot
Every channel combined, blended from totals rather than averaged ratios.
Paid vs organic split
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Add your name and work email to reveal channel-level efficiency, funnel drop-off, the spend-vs-return mismatch and five operator insights.
Engine // Channel metricsYour inputs
Channel metrics
| Metric | Paid | Organic | Blended |
|---|
Full-funnel momentum
Upper- and mid-funnel campaigns build the intent that bottom-funnel campaigns convert into revenue.
Budgets that move
Spend shifts across channels and funnel stages based on performance and course correction.
Shared execution
Performance relies on cross-functional alignment—whether that's sales feedback, creative refresh, product marketing, or dev support across your team.
Paid funnel
Organic funnel
Where the money goes, against where the return comes from.
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